Our Mission

Make investing feel like something you can actually do.

Not just for people who studied finance. For everyone with a hunch, a small pot of savings, and the sense that there must be a better way.
"Small investing should be fun. Not stressful. Clear, not confusing. And absolutely not something you need a finance degree to understand."

The problem we are solving

Most investing tools are built for people who already know what they are doing. They assume you understand P/E ratios, know what a moving average means, and can read a balance sheet. They are designed for professionals — or at least people with the time and inclination to become one.

Everyone else gets left behind. They invest on gut feeling, or they do not invest at all. Neither is good.

There are trillions of pounds sitting in savings accounts earning almost nothing, owned by people who have a hunch they should be doing something smarter with it — but do not know where to start, do not trust their instincts, and do not have time to become an expert.

That is the problem 30 Minute AI is built to solve.

30
Minutes a week is all it should take to stay on top of your investments
6
AI scoring factors applied to every stock — momentum, volume, technical, sentiment, fundamental, relative
0
Finance qualifications needed to use the platform

How we approach it

Plain English, always
Every AI summary, every score, every risk flag is written in language that does not require a glossary. If we cannot explain something simply, we have not understood it well enough ourselves.
Evidence, not tips
We do not tell you what to buy. We show you the evidence behind your hunch and let you make the call. The goal is to make you a more confident, better-informed investor — not to make your decisions for you.
Honest about risk
We show you the bull case and the bear case for every stock. We flag concentration risk. We tell you when something looks stretched. Good investing means understanding what could go wrong, not just what could go right.
Built with the people who use it
We are building this with founding members, not for them. Their feedback shapes what we build next. If something is confusing, we fix it. If something is missing, we add it. This is a product built in conversation, not in isolation.

What success looks like

Success is not a number of users or a revenue target. Success is someone who previously felt locked out of investing making their first informed decision with confidence. Success is a founding member saying "I finally feel like I understand what I own." Success is making the gap between professional investors and everyday people a little bit smaller.

We are a long way from that. But that is where we are going.

Help us get there

We are looking for founding members who share this belief. Free forever. No catch.

Get involved →
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